#10 on Product Hunt, Our Launch in Numbers

Last week (Aug 17), we took UnlazyWriter live on Product Hunt to gain early traction, test our launch process, and grow IdeaTBD’s newsletter. Here’s how it went 👇

📊 Snapshot

• 🚀 #10 Product of the Day (out of 151 products)

• 👥 48 new users

• ✉️ 28 new newsletter subs

• 🌐 167 Landing page visits

• ⏱️ 40+ hours spent on engagement

• 💸 $550 total cost ($250 build + $300 marketing)

🛠 What We Did Before Launch

• Engaged on PH for 3+ weeks (comments + upvotes).

• Built a 40-person support group of friends/founders.

• Made simple assets (promo video + IG banners).

📈 Paid Promotions (high-level)

• 👤 IG Influencer - $100 | 95K reach | 1,471 clicks

• 📸 IG Ads - $100 | 196K reach | 8,692 clicks

• 🐦 X Ads - $100 | 66K reach | 252 clicks

🎯 Biggest Takeaways

• Product Hunt pre-selects 8 products to feature - PH says these are the products they see as “new, unique, engaging, and imaginative.” If you’re not one of them, it’s almost impossible to break into the spotlight, no matter how many upvotes you get.

• You don’t need a hunter.

• Groundwork (community + outreach) mattered more than ads.

All in all, Product Hunt is still a great source of organic traffic and you should definitely consider launching there if it makes sense for your product.

We don’t see this launch as a full success, but we’re confident about being featured next time. The good news is you can launch frequently, we just need to improve Unlazy and make it harder to pass over.

We’re also putting together a step-by-step PH launch playbook (coming soon 👀). And if you ever need help with your own launch, write to us, we’d be happy to help you win.

Fin.