- Idea TBD.
- Posts
- POV: You launched your first product
POV: You launched your first product

Hello to all 350 of you. Today’s newsletter is packed with value.
When an MIT study warned that letting AI do the writing for you could actually dull critical thinking, we felt that. So we rolled up our sleeves and built Unlazywriter - a tool designed to help you think, not think for you. It’s a simple writing space where you stay in control, while AI works with you - pulling research from relevant sources, checking facts and spelling in real-time, keeping your voice front and center.
In fact, we’re writing this very issue using Unlazywriter.
This is a 100% free product. We’re doing this to share our learnings with you, our readers - what worked, what didn’t, so you’re better prepared when it’s time to launch your own product.
Today’s steal this idea section features BrainBank - a simple knowledge hub where you can dump all your ideas, thoughts, and learnings. It helps you keep track of them, map and categorize them so they’re more usable and helpful. It also connects you with like-minded people, meaning you can have stimulating discussions, collaborate or if you’re sapiosexual, maybe even date ;)
✨This week’s template✨
Talks about how to cut through the chaos and make confident product decisions, even when everything feels like a must-have.
👉️ How to Prioritize Features When Everything Feels Important 👈️
Steal This Idea: BrainBank

❗ Problem
We consume a massive amount of knowledge (articles, podcasts, ideas, voice notes, shower thoughts) but it’s scattered, lost, or forgotten. Notebooks and tools like Notion/Roam are solo and static. We don’t just want to store thoughts, we want them to spark connections, ideas, and serendipity.
✅ Solution
Enter BrainBank, a living, social knowledge graph that doesn’t just store your thoughts, but brings them to life. Every idea you capture, whether it’s a podcast insight, a stimulating conversation with a stranger or shower epiphany is instantly organized, linked, and visualized. But the magic happens when your ideas collide with others'. BrainBank surfaces overlapping thoughts from people across the world, sparking unexpected connections, new conversations, and fresh collaborations. Brainbank doesn’t just help you store ideas, it builds a living, searchable memory. You can ask AI questions, and it responds using the full context of everything you’ve ever captured, read, or documented, like having a personal research assistant who remembers everything that matters to you.
⚙️ How It Works
You capture thoughts, links, quotes, ideas (via voice/text/images).
The app maps your ideas visually like neurons in a brain.
You can ask it questions and see patterns in the stuff you have captured
Other users’ ideas show up when your thoughts overlap, triggering unexpected collaboration or insight.
“Bump minds” - swipe-style interface to discover people with similar mental models, niche obsessions, or in-progress projects.
🎯 Target Users
Student & Learner – Retains and connects insights across classes and topics.
Startup Founder – Tracks feedback, progress and ideas to shape product direction.
Indie Hacker – Juggles code, strategy, and insights solo - needs a thinking partner.
Everyday Thinker – Jots down life thoughts, to-dos, random ideas, and passing reflections to clear their mind and revisit later.
Writer & Content Creator – Turns scattered notes into structured drafts and fresh content.
Community Builder – Organizes shared ideas and surfaces emerging themes.
Innovation Team – Builds a searchable, shared brain to evolve team thinking.
💰 Monetization
Pro Subscription – Unlock AI Q&A, graph tools, unlimited uploads, and advanced search.
Collab Boosts – Pay to get matched faster with collaborators, editors, or thinkers.
Template Marketplace – Buy and sell idea templates, writing workflows, and thought frameworks.
Team Workspaces – Shared graphs, permissions, and integrations for startups and teams.
Premium Circles – Curated invite-only communities with shared maps and exclusive discovery tools.
From The community (Spoiler, it’s our first product)
In this section, we feature entrepreneurs building cool products. We share what they’re working on, get feedback from you - the community - and eventually, as the newsletter grows, help them find early users, collaborators, or even investors. We meant it when we said we’re here to promote real collaboration


Unlazywriter - Built to Assist, not to write
There wasn’t some genius idea behind this.
We came across a study. It hit hard and it was relatable.
My co-founder turned to me and asked, “Can we build something to fix this?”
We started with AI-generated quiz cards.
Then we refined it into what felt more natural: a simple note editor that helps you write better, leverage AI for what it does best - sourcing high-quality information and still sound like you.
🧠 Problem
According to MIT, we’re offloading too much of our thinking to tools like ChatGPT. In one study, people who used AI to write essays couldn’t even remember what they wrote. That’s a net loss - it’s not your voice, and you don’t actually learn anything in the process.
✅ Solution
A clean, minimalistic editor that helps you write better - with AI that stays out of the way but steps in when you need it: for high quality research, fact-checking, and improving your grammar without killing your voice.
⚙️ How It Works
A simple, distraction-free writing space
A right-side AI panel:
Summaries of top-quality articles, blogs, and research papers with direct links to the sources.
Spell check and fact-check
Basic editor tools (fonts, styles, etc.) - just enough, not too much
🎯 Target Users
Writers with a strong, personal online voice
Newsletter creators (like us)
Researchers and knowledge workers
Artists writing essays, stories, or reflective pieces
Students or learners taking notes while they study
💸 Monetization
None.
🔧 Future Improvements
Based on what you tell us - your feedback will shape what we build next
We're focused on onboarding early users, fixing bugs, and gradually improving the experience
Coming up: stronger fact-checking, collaborative editing, and inline AI tools
Here’s the Game Plan going ahead :
1) Gain initial traction and users
2) Launch on Product Hunt.
PH is a must for most products and listing on it is a fantastic strategy to get some initial traction. Since we owe it to you to do it right, we are ambitiously trying to crack top 10 on the ranking. And if we do hit Top 10, we’ll share the exact strategy that helped us get there, so you can use it for your own launch. Rankings are based on upvotes so we need to band together as a community and get us up there! When you are eventually ready with your own product, you have our community to leverage and we’ll do whatever we can to help you win (that’s the whole point of community 😄)
Help us break into top 10 by hitting the “notify me” button here → https://www.producthunt.com/products/unlazy-writer
3) Refine product based on user feedback
💬 Show some love:
What we’ve done so far
Built our first product : We’re passionate builders who see problems around us and turn them into ideas, that’s why we built this community. UnlazyWriter is a testament to that mindset.
We’re using it to show how quickly you can go from problem to product, and the real steps it takes to get there. Along the way, we’ll share the strategies, lessons, and missteps with the community because the whole point is to learn, get better, and grow together.
Launching on product hunt : We’re launching on product hunt on the 25th of this month, and we could use all your help, click notify and mark your calendars, with your support, we can aim to get to the top 10, our win is yours.
Socials : We’ve started posting on Instagram, and we’ve also been posting on X, not from our IdeaTBD account, but from our personal one. Socials feel like an uphill climb. It feels like we kind of get it, but also… not really. I guess that’s the whole point of learning something new.
We’ve been consistent, but there’s definitely room to improve. Got any strategies for us?
Money spent : $537
$11 for the domain purchase
$7 for an X Premium subscription
$49 for an upgraded Beehiv subscription
$120 for acquiring users through Beehiv boosts
$10 on a failed X post promotion campaign
$250 to build out Unlazywriter
$90 for 500 physical IdeaTBD cards
Our not-so-secret strategy list
Community > Product
We’re building Unlazy as a funnel into IdeaTBD. There’s a badge on the homepage that says “Built by IdeaTBD,” which links straight to our main page. During sign-up, users also see a modal inviting them to join our builder community.This setup could drive meaningful signups. The goal is to create an ecosystem where everything we build loops back to IdeaTBD, forming a tight, community-driven network with a clear center of gravity.
Teamwork makes the dreamwork
Unlazy required us to work with a team we found within our community, isn’t that cool? It was awesome to bring together designers and devs who contributed like they owned the product. And here’s the secret: they do. Great work becomes inevitable when everyone’s buzzed, aligned, and treats it like it’s their baby.Physical Cards and the reason behind it :
We go to a bunch of networking events, hang out at cafes, and just love being on the move. Gotta make remote work fun, ya know?Aside from the joy of holding a physical artifact that represents our community, we were also curious about what the conversion might look like. It’s great to be at a cafe or a WeWork, chat with someone about your idea, and hand them a physical card they’ll actually remember.
Oh, and the person below? He’s a friend I made in Manhattan. I asked him to hold the card for a photo. He said it would cost 10 dollars. I said sure, you look like a celebrity anyway 😉

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